A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.

However, entrepreneurs and marketers alike are susceptible to a very common mistake that comes up when writing product descriptions. Even professional copywriters make it sometimes: writing product descriptions that simply describe your products.

Why is it wrong? Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though search engine optimization can’t be an afterthought, of course).

Let’s have a look at nine simple ways to persuade visitors to your online store with product descriptions that sell.

 

Read more by checking out Henneke Duistermaat’s post on the Shopify Blog: https://www.shopify.com/blog/8211159-9-simple-ways-to-write-product-descriptions-that-sell

 

Henneke Duistermaat is an irreverent copywriter and writing coach on a mission to stamp out gobbledygook. Get her free 16-Part Snackable Writing Course for Busy People and learn how to enchant your readers and win more business.