You’ve heard it time and time again. It’s cheaper to get current customers to make a repeat purchase than it is to find new customers. It’s true for many businesses, especially in the crowded ecommerce arena where clicks and conversions always seem to be increasing in cost.
When was the last time you made an effort to re-engage customers to get them to come back? If you’ve yet to market to current customers after the sale, now is a good time to build a cohesive strategy for customer retention. Let’s look at how to get started.
Read more by checking out Alex McEachern’s post on the Shopify Blog: https://www.shopify.com/blog/customer-retention-strategies
Alex McEachern is the Head of Marketing at Smile.io, a loyalty and rewards app for Shopify stores. He blogs frequently on ecommerce, customer loyalty, and customer retention on the Smile.io blog.