April 2025

The biggest misconception about AI in performance marketing is that it’s a replacement for human creativity and strategy. In reality, it’s an amplifier. A lot of people think once you plug in AI, it’ll write the perfect ad, generate the best creative, and optimize campaigns automatically. But the truth is, AI gets you to 80%. […]

I stared at the screen in disbelief. Our agency had just delivered the monthly report to our biggest client—a mid-sized software company with a seven-figure marketing budget. Every metric showed green: engagement up 78%, click-through rates climbing steadily, cost-per-click lower than industry average, and record-high time-on-site. By all traditional measures, we were knocking it out