Your growth is our scoreboard.
We measure success in the same place you do: your bottom line.
Your wins are our wins. We structure ourselves so we succeed only when you succeed, with strategic clarity, tactical rigor and aligned incentives.
We built FENX to fix what frustrated us most about agencies: misaligned incentives. When we grow together, everyone wins.
Let's get to know each other
Founded in Charlotte, NC in 2019 and now based in Charleston, SC, FENX Digital is a full-service growth partner with a distributed team: performance advertising, landing pages, lifecycle, Shopify builds and AI working as one system.
Cody Dragon
CMO
A former esports entrepreneur and seasoned brand builder, Cody founded and launched Ghost Gaming, one of North America's largest esports brands. Ghost grew to more than 20 million fans worldwide and was acquired in 2020.
He has since carried that gaming background into a high-impact, digital-first marketing career. His work has been featured in Bloomberg, Yahoo and Kotaku.
Kevin Fleming
CEO
Most agencies will tell you AI is going to replace your marketing team, or pretend it doesn't exist. Both are wrong.
I started FENX in 2019 because the agency model was broken: too many layers, misaligned incentives, and clients paying for hours instead of outcomes. So we stay lean, keep the people doing the work in the room with you, and tie our pay to your results wherever we can.
Today that same small team runs on AI-powered tools and workflows that let us outwork agencies three times our size. I also co-own Magnolia Coffee, so I'm not just advising on growth. I'm living it.
If you're a founder or marketing leader who's tired of agencies that overpromise and underdeliver, I'd like to talk.
Marta Yaruchyk
Creative Director
Marta is a Creative Director with 8 years of experience in design, combining artistic vision, UX expertise, and business strategy to create purposeful digital experiences.
With a background in UX and product design and experience across startups, scale-ups, and established companies, she helps brands translate business goals into compelling visual communication and user-centered experiences.
Her approach blends research-informed thinking with creative execution, ensuring design decisions reflect brand values, resonate with audiences, and support business growth.
Mac Lackey
Advisor
Mac has spent more than 25 years starting, scaling and selling companies. He has built and sold six, including KYCK (acquired by NBC Sports), Mountain Khakis (acquired by Remington) and InternetSoccer Network (acquired by a division of News Corp/Sky).
He spent more than five years on the board of LendingTree (NASDAQ: TREE), has angel-invested in more than 50 companies, and owns Algeciras CF, a Spanish soccer club with more than a century of history.
Today he mentors founders through ExitDNA and the Option 3 movement, helping them scale and plan their exits. At FENX, he advises on growth strategy and building a business that lasts.