The digital marketing industry is full of buzzwords and agency websites are littered with the phrase “performance marketing agency”. However, not all agencies live up to this name. Many times, clients are left feeling like they are paying for services with no real results to show for it. To get the most out of your digital marketing investment, you need to find an agency that aligns its incentives with yours. This means that the agency is motivated to go the extra mile to ensure your campaigns are successful and you are maximizing your return on investment.
The truth is that many agencies use jargon and “proprietary tools” to make themselves seem like experts in the field. But with the advancement of technology, many of these tools have become obsolete and can’t compete with the automation and built-in features provided by platforms like Google and Meta, and other third party tools. What really makes the difference in the success of your campaigns is a human touch. Someone who can turn the dials, devise a sound strategy, understand how to implement the right marketing tech stack within your budget, and constantly evaluate campaign performance to make adjustments and optimize for the best results.
At FĒNX Digital, we take a different approach to digital advertising. We believe that the key to unlocking the power of incentives is to align them with our clients. That’s why we are a true performance marketing agency, who gets paid based on results. If a potential partner fits the criteria to do a performance-based deal, we create a customized deals aligned to their goals where we only compensated if we are able to drive improvement versus historical performance.
Our focus is on delivering results through digital advertising, including paid search, paid social, programmatic, native, connected TV, and YouTube advertising. We also help with conversion rate optimization, which helps boost the performance of our campaigns and drives additional value for our clients. By focusing on these areas, we can maximize our client’s return on investment while helping them achieve their business goals.
In conclusion, finding the right agency to partner with is crucial to the success of your digital marketing campaigns. At FĒNX Digital, we believe that aligning our incentives with those of our clients is an underrated key to the success we have seen with partners across a variety of different verticals. Our focus on results-driven digital advertising and conversion rate optimization sets us apart from other agencies and makes us the perfect partner for businesses looking to boost their brand’s awareness, reach and convert loyal customers, and ultimately reach their marketing goals.
Interested in exploring working with us? Reach out to me at kevin@fenxdigital.com