The biggest misconception about AI in performance marketing is that it’s a replacement for human creativity and strategy. In reality, it’s an amplifier. A lot of people think once you plug in AI, it’ll write the perfect ad, generate the best creative, and optimize campaigns automatically. But the truth is, AI gets you to 80%. […]
AI in Performance Marketing: Tool or Takeover? Read More »
I stared at the screen in disbelief. Our agency had just delivered the monthly report to our biggest client—a mid-sized software company with a seven-figure marketing budget. Every metric showed green: engagement up 78%, click-through rates climbing steadily, cost-per-click lower than industry average, and record-high time-on-site. By all traditional measures, we were knocking it out
Your Marketing Dashboard Is Lying To You Read More »
Let’s face it, figuring out where your customers are coming from in the e-commerce world is like trying to solve a Rubik’s cube blindfolded. You know all those fancy marketing channels you’re pouring money into? Well, good luck trying to figure out which one actually sealed the deal. But here’s the thing – understanding attribution
Cracking the Attribution Code: A Guide for E-commerce Brands Read More »
The digital marketing industry is full of buzzwords and agency websites are littered with the phrase “performance marketing agency”. However, not all agencies live up to this name. Many times, clients are left feeling like they are paying for services with no real results to show for it. To get the most out of your
Unlocking the Power of Incentives with your Digital Marketing Agency Read More »
We know that COVID-19 is creating change at every level of society and negative financial outcomes for many businesses affected by both the health crisis and policy reactions to it. Yet the impact is not equal across the board. Companies in many industries are being presented with an opportunity to secure their future by locking
Now May Be the Time to Secure the Future of Your Brand Read More »
The traditional agency model is broken. You don’t need me to to tell you that. Charging a fixed fee or a percentage of spend just doesn’t make sense, your incentives are not aligned with those of your agency. Best case, an agency will woo you during the business development phase, just to pass off your
Why to Hire a Performance Marketing Agency Read More »
The past few years have been great for small businesses & small business owners. The economy was strong, and it seemed like we might never have a recession again. And then it hit. I thought I realized how much the world would change when flying back from Argentina in early March and everyone seemed nervous,
The COVID-19 Playbook Read More »