The Growth Engine Blog by FENX Digital
Insights, strategies, and experiments for scaling smarter in the performance marketing world.
AI in Performance Marketing: Tool or Takeover?
The biggest misconception about AI in performance marketing is that it’s a replacement for human creativity and strategy. In reality, it’s an amplifier. A lot
Your Marketing Dashboard Is Lying To You
I stared at the screen in disbelief. Our agency had just delivered the monthly report to our biggest client—a mid-sized software company with a seven-figure
Cracking the Attribution Code: A Guide for E-commerce Brands
Let’s face it, figuring out where your customers are coming from in the e-commerce world is like trying to solve a Rubik’s cube blindfolded. You
Unlocking the Power of Incentives with your Digital Marketing Agency
The digital marketing industry is full of buzzwords and agency websites are littered with the phrase “performance marketing agency”. However, not all agencies live up
Now May Be the Time to Secure the Future of Your Brand
We know that COVID-19 is creating change at every level of society and negative financial outcomes for many businesses affected by both the health crisis
Why to Hire a Performance Marketing Agency
The traditional agency model is broken. You don’t need me to to tell you that. Charging a fixed fee or a percentage of spend just