// 01 Industries / B2B

More qualified demos. Shorter paths to pipeline.

Turn clicks into booked meetings with better landing pages, smarter follow-up, and clean routing to your CRM.

5x

annual lead volume over 2 years · Eagle Woodworking

4.9x

leads at 35% lower cost per lead · short-term rental investing marketplace

+172%

sales-qualified companies per quarter · SaaS platform

// 02 Client spotlights

Lead gen built around how buyers actually buy.

Eagle Woodworking ad: Built to spec. Ready in one week.Eagle Woodworking ad: Built to spec. Delivered on schedule.Eagle Woodworking ad: Door capacity. On your schedule.
Eagle Woodworking landing page: Mobile Drawer Ordering
Mobile Drawer Ordering
Eagle Woodworking landing page: Mobile Door Ordering
Mobile Door Ordering

01 · Eagle Woodworking

Lead gen for cabinet shops & builders.

Paid social and mobile-first ordering pages that let cabinet shops and builders order custom doors and dovetail drawers without the back-and-forth.

5x annual lead volume

“Over that time, we've seen our annual lead volume increase by more than 5x while also honing in on our target ICP — the trade customers that actually drive our business.”

Blake Schwartz · Owner, Eagle Woodworking
Rabbu ad: Look beyond the listing.Rabbu ad: Put the pieces together.Rabbu ad: Want to lose money on an STR? Don't use Rabbu.Rabbu ad: DSCR vs. conventional
Rabbu landing page: Investor–Agent Matching Page
Rabbu · Investor–Agent Matching Page
Rabbu landing page: Year-End Tax Strategy Page
Rabbu · Year-End Tax Strategy Page

02 · Rabbu

Investor leads, from search to matched agent.

Paid social and search landing pages helping real estate investors find the right property, data, specialist agent and lender.

“FENX did so well that we sometimes were getting too many leads to send to our partners! A good problem to have.”

Trent Hawthorne · Chief Product Officer, Rabbu
RabbuAnimated explainer: how DSCR lenders compete for a short-term-rental deal.

// 03 Automation

Meet Danny Dovetail.

An AI assistant we built for Eagle Woodworking. Every new quote request gets an answer right away, a real conversation, and a clean handoff to the right person on the team.

  1. Answers instantly

    No lead waits for a callback. Danny replies the moment a request comes in, day or night.

  2. Asks the right questions

    Style, species, sizes, quantities. Danny gathers what a quote needs, in plain conversation.

  3. Hands off at the right moment

    When a lead is ready, or asks for a person, the right rep gets a short briefing and takes it from there.

  • Never quotes a price
  • Says it's an assistant
  • Steps aside when a person steps in
Want one for your team? Start a Conversation

// 04 Case studies

The whole funnel, and what it returned.

Two lead-gen and pipeline engagements, measured on live platform data.

Short-term rental investing marketplace · 3 years · Sep 2024 – Sep 2026

3x the spend, 35% lower cost per lead, cumulative return up 92%

Marketplace connecting investors to short-term rental properties. They had spent on paid before without it ever producing a return, so the channel was effectively starting from zero.

  • Paid Media
  • Creative
  • CRO
Paid search spend
3.2x
Leads
4.9x
Cost per lead
−35%
First-month return on spend
0.58x → 1.46x, +152%
Cumulative return on spend
0.87x → 1.67x, +92%
  • Rebuilt Google Ads around intent tiers (properties, lender, DSCR, brand) with bidding set to a target return or a target cost per lead for each
  • Added Microsoft Ads as a second search channel
  • Continuous iteration on targeting, conversion rate optimization and dedicated search ad landing pages
  • Tracked profit by the month each customer first came in, so we optimized for revenue, not raw lead volume
  • Launched Meta on creative we concepted and produced end to end, paired with a landing page built specifically for that traffic, running efficiently as we scale it

SaaS platform, self-serve and enterprise · Oct 2023 – present

Cost per engaged user down 81%, then sales-qualified companies up 172%

Engaged to optimize product-led growth through paid search, where cost per signup was high and signup-to-engaged-user conversion was low. Brand search spend was mostly paying for clicks they'd have gotten for free. The mandate later expanded to building enterprise pipeline alongside self-serve.

  • Paid Media
  • Account-based targeting
  • Creative
Cost per signup
−23%, with improved lead quality
Cost per newly engaged user
−81% overall, −76% non-brand
Sales-qualified companies
+172% per quarter
Opportunities
+280%
Lead companies
+40%
Display cost per click
$0.13
  • Phase 1, self-serve: restructured paid search for granular segmentation, cut wasteful spend, restructured branded search, improved retargeting
  • Phase 2, enterprise sales: LinkedIn relaunch, display ads and account-based targeting (StackAdapt, 6sense), YouTube and Google Display activation, channel pilots on Stack Overflow and Reddit
  • Phase 3, refinement: separating active buyers from future buyers, messaging by role, content strategy for follow-up
  • HubSpot and CRM workflow consulting, mid-funnel conversion tracking built around platform limitations
  • Produced ad creative in-house where their team was capacity-constrained, and directed the rest

// 05 Clients

In their words.

“The team at FENX Digital had an uphill battle, assisting me with proving paid social media was a strong channel to advertise in the B2B tax preparation space. They built our paid social strategy from the ground up, challenged conventional thinking, and helped deliver consistent lead generation results. Fast forward several years and it is now one of our top drivers of new lead and sales volume. KPIs aside, they are also a pleasure to work with and understand the complexities of a highly regulated industry that other agencies have avoided taking the time to comprehend.”
Sabrina Marshall
Sabrina Marshall
Director of Product Marketing @ TaxSlayer
“The team at FENX Digital was able to help us scale our volume from Google + Microsoft Ads by 10x over 6 months, while maintaining our efficiency goals, by continuously optimizing both the campaigns and our landing pages to reflect changing circumstances and drive steady improvement. Their focus on performance was a difference maker compared to many other agencies and working with them felt like a true partnership.”
Gregory Go
Gregory Go
CTO @ Wisebread

Frequently asked questions

We qualify at the form or in conversation, score them against your best-fit customer and route them instantly. We track how many become sales-qualified, not just cost per lead.

Yes: HubSpot or Salesforce, closed deals fed back to the ad platforms, and automatic meeting booking.

Yes: Search for high intent, LinkedIn to reach best-fit companies, Meta and YouTube to re-engage past visitors.

We do: copy, design, build and testing. Your team approves brand voice before launch.

Early reads in 2 to 4 weeks; compounding gains by weeks 6 to 8.

Ready to fill up your sales team's calendars?

We'll help you capture, qualify and route leads straight to your CRM, fast.