01
Ads that don't stop the scroll
Creative concepted and produced in-house, tagged by hook, format and angle, so every round builds on what actually won.
Meta spend +26% while overall return on ad spend rose from 3.38x to 3.71x · DTC footwear
// 01 Industries / Ecommerce
More first-time buyers. More repeat buyers.
Less waste. More revenue. A system that compounds over time.
QB Rings: QB Rings Game
3x
revenue in three years · specialty coffee subscription
+34%
revenue over the last 12 months · DTC footwear
+788%
return on Shopping ads · luxury watch & jewelry ecommerce
// 02 Where growth leaks
Three places ecommerce growth leaks. We fix all three.
02
Pages that leak the click
Message-matched landing pages and objection-busting product pages, built and A/B tested for mobile.
~6% site conversion rate, roughly 3x the DTC median · specialty coffee subscription
+18%
Average order value · art, stationery & gifts brand
03
Customers who buy once
Bundles, thresholds and after-purchase follow-ups that lift the basket, then replenishment, win-back and VIP emails to bring them back.
Average order value +18% over the engagement · art, stationery & gifts brand
// 03 Case studies
The whole funnel, and what it returned.
Three ecommerce engagements, measured on live platform data.
Luxury watch and jewelry ecommerce
Deeply negative ROI to profitable in the second full month
Established player in luxury watches and jewelry with real ecommerce traction but paid media that had never been a focus and had consistently missed expectations. Complex funnel: multiple response types, long lag between first response and conversion, and extreme variance in order value and customer lifetime value.
- Paid Media
- Creative
- CRO
- Time to profitability on search
- 2nd full month, and consistently after
- Search revenue
- +866%
- Search cost per acquisition
- −81%
- Leads
- 4x
- Shopping return on ad spend (ROAS)
- +788%
- Shopping / marketplace revenue
- +402%
- Peak monthly Shopping ROI
- 130%
- eBay net sales
- +77% YoY
- Multi-channel build across Google, Microsoft, YouTube, Meta and eBay
- Granular campaign segmentation down to brand and sub-brand, with ad copy, creative and landing page tailored to each
- Prioritized keywords, products and audiences most likely to produce high-value orders that convert into high-lifetime-value customers
- Built the bidding model around how people actually buy a watch: several distinct response types, from auction bids to inquiries to direct purchase, each weighted by how it historically converted to revenue, so spend followed genuine down-funnel signal rather than front-end volume
- Feed optimization and audience segmentation
Specialty coffee roaster, DTC subscription · 3+ years · Jan 2023 – Sep 2026
3x revenue in three years
Established specialty roaster with a strong product and a subscription offer already in place, but a site that wasn’t built to convert and no real acquisition engine behind it.
- Paid Media
- Shopify
- Creative
- CRO
- Revenue growth
- 3.0x over three years
- Trailing-12-month growth
- +54% YoY
- 2026 YTD vs 2025 YTD
- +39%
- Site conversion rate
- ~6%, roughly 3x the DTC median
- Full rebrand and Shopify rebuild, conversion-optimized end to end
- Built a dedicated long-form subscription landing page and grew the subscription program
- Stood up paid acquisition on Meta from scratch
- Klaviyo email and SMS
- All ad creative concepted and produced in-house: statics, video, and the testing roadmap behind them
DTC footwear brand · Multi-year · Jan 2025 – Sep 2026
Meta spend +26% while ROAS rose 10%
Established DTC footwear brand with strong equity and a revenue shape that spikes hard in Q4. The question wasn’t volume, it was whether they could raise order value and scale paid spend at the same time without efficiency collapsing.
- Paid Media
- Shopify
- Creative
- Meta spend
- +26%
- Meta return on ad spend (ROAS)
- 3.38x → 3.71x, +10%
- Meta cost per order
- −5%
- Total revenue divided by Meta spend
- 6.87x → 7.00x
- Revenue
- +28% YoY (Jan–Sep)
- Average order value
- +17% vs 2024
- Creative direction on the brand’s in-house output: concepting and angle guidance, hook and format recommendations, testing cadence, and fatigue monitoring off ad-platform data
- Google and Meta paid media management
- Shopify merchandising and bundling work to lift basket size
- Campaign coordination around higher-priced new releases and a new accessories line
- Klaviyo email and SMS
Also: Art, stationery & gifts brand: 4.6x revenue over four years · Average order value +18%
// 04 Built on Shopify
Storefronts built to sell.
Shopify Growth Accelerator
Ads, email, landing pages, offers and data run as one system, with guardrails. Performance-based pricing (a retainer plus performance upside) is available for qualified brands.
- 12+ months of ad history preferred
- ~$30k+/mo ad spend
- Stable ops and proven market fit
// 05 Two kinds of store
Everyday products or big-ticket buys.
Everyday products
Typically under $150. Win on velocity.
- Hooks and offers tested continuously
- Bundles and thresholds to lift the basket
- Replenishment timing and subscriptions
- Beauty & Skincare
- Apparel
- Footwear
- Coffee & Tea
- Health & Supplements
- Pets
- Home & Kitchen
- Gifts
3x revenue in three years · specialty coffee subscription
Big-ticket purchases
Higher price or a multi-step decision. Win on qualified intent.
- Segmentation down to brand and sub-brand
- Bidding weighted by which responses actually turn into revenue
- Feed and marketplace optimization
- Luxury Watches
- Jewelry
- Furniture & Decor
- Fitness Equipment
- Outdoor & Sporting Goods
- Bedding & Mattress
Profitable on search by the 2nd full month · luxury watch & jewelry ecommerce
// 06 Clients
In their words.
“As a start up in the wellness space, we came to FENX Digital looking for a partner who knew the space and what it takes to launch and grow sales. From strategy to execution across multiple platforms, they have taken the lead and delivered on a growth plan for our brand in the ever changing ecommerce space.”
John Zolikoff
CEO @ Zohko
“The team at FENX have been great partners for us over the course of several years. They are extremely responsive and patient in helping meet our goals. Partnerships in business require complete transparency, communication, and the ability to challenge each other in a productive manner. The FENX team understands and most importantly, practice these traits and their results are exceptional.”
Eric Cody
Vice President/GMM @ Thorlos/Experia/Salomon
“Kevin and FENX Digital became an extension of our team, and were key to helping us make quick moves in response to the changing digital landscape and growth of our company. Their care for all aspects of our business truly helped us throughout our partnership.”
DO
Danielle Oria
Director of Paid Media @ oVertone
// 07 Get started
Ways to start
Every engagement begins with one of these.
Audit
7 days
Growth Prep Audit
A tracking check, a map of how customers buy, ranked priorities and a 90-day test plan.
Start a conversation Most popular · Pilot60 days
60-Day Pilot
Custom scope, shared dashboard, clear criteria, and a day-55 decision.
Start a conversation Sprint10 to 14 days
AI Landing Page Sprint
Brief, copy, design, build, quality check and A/B test.
Start a conversationFrequently asked questions
No. Most services are platform-agnostic. Shopify brands just have the option to join our Accelerator.
Yes. Start lean; if results are strong, bundle for more efficiency.
Total revenue against efficiency targets, cost per customer, conversion rate, order size and repeat rate, all visible in a live dashboard.
Yes. Concepts come from the account team and statics and edits are produced in-house; creator videos are sourced and directed by us.
You do: pages, automated emails, accounts and all learnings.
Ready to turn more visitors into buyers?
We'll help you lift conversion, order size and retention with a system that compounds over time.