Pages and forms that qualify
Message-matched landing pages with forms that ask the right questions, so your team talks to buyers, not tire-kickers.
// 01 Industries / Lead Generation
Qualified leads, not just form fills.
For businesses that sell offline: pages and forms that qualify, follow-up in seconds, and tracking that teaches the ad platforms which leads actually close.
+447%
revenue in six months, profitable from the first full month · credit card affiliate
15
consecutive profitable months on paid search · credit card affiliate
−60%
cost per acquisition after a new landing page and offer hooks · investing newsletter
// 02 Lead quality
Better leads, not just more of them.
Volume is easy to buy. We build the system that sorts buyers from browsers, gets them talking to your team fast, and teaches the ad platforms the difference.
Instant follow-up
Every lead hears back in seconds by email and text. Where it fits, an AI assistant answers questions, asks the qualifying ones and books the call.
Call and booking tracking
Calls, booked appointments and form fills tracked back to the ad, keyword and page that drove them.
Closed deals fed back to the ad platforms
We send qualified leads and closed deals back to Google, Microsoft and Meta, so they bid for people who buy, not people who fill in forms.
// 03 Case studies
The whole funnel, and what it returned.
Two lead-gen engagements, measured on live platform data.
Short-term rental investing marketplace · 3 years · Sep 2024 to Sep 2026
3.2x the spend, 35% lower cost per lead, cumulative return up 92%
Marketplace connecting investors to short-term rental properties. They had spent on paid before without it ever producing a return, so the channel was effectively starting from zero.
- Paid Media
- Creative
- CRO
- Paid search spend
- 3.2x
- Leads
- 4.9x
- Cost per lead
- −35%
- First-month return on spend
- 0.58x → 1.46x, +152%
- Cumulative return on spend
- 0.87x → 1.67x, +92%
- Rebuilt Google Ads around intent tiers (properties, lender, DSCR, brand) with bidding set to a target return or a target cost per lead for each
- Added Microsoft Ads as a second search channel
- Continuous iteration on targeting, conversion rate optimization and dedicated search ad landing pages
- Tracked profit by the month each customer first came in, so we optimized for revenue, not raw lead volume
- Launched Meta on creative we concepted and produced end to end, paired with a landing page built specifically for that traffic, running efficiently as we scale it
Financial services, credit card affiliate
Profitable in month one after two agencies had failed, then 5.5x the spend
Partner wanted to launch and aggressively scale paid search on credit card affiliate offers against the biggest players in one of the most competitive categories in search. Previous efforts by other agencies had failed to be profitable, despite it being the largest acquisition channel for their competitors.
- Paid Media
- CRO
- Profitability
- Profitable in the first full month of management
- Consecutive profitable months
- 15
- Revenue growth
- +447% over 6 months
- Approvals / sales
- 5.5x
- Profitable monthly spend
- 5.5x over 6 months
- Avg month-over-month spend increase
- +41%, while maintaining profitability
- Google and Microsoft paid search, with proprietary bidding technology adjusting for post-click conversion data across customer segments and product types
- Native, display, discovery and Gmail campaigns
- Paid social
- Landing page optimization consulting: conversion rate, revenue per click, which cards each page featured, and A/B tests on which page each search led to
// 04 Who it's for
Built for businesses that sell offline.
Leads, calls and bookings for teams that close the sale themselves. We focus where we have proof.
Real estate & proptech
- Investor marketplaces and platforms
- Brokerages and agent networks
- Short-term rental services
4.9x leads at 35% lower cost per lead · short-term rental investing marketplace
Lending & financial services
- Lenders and mortgage platforms
- Credit card and financial affiliates
- Investing and personal finance
Profitable in month one, then 5.5x the spend · credit card affiliate
Home & local services
- Home improvement and remodeling
- HVAC, plumbing and electrical
- Clinics and appointment-based services
// 05 Clients
In their words.
“FENX Digital has been a great partner for us to grow and optimize our paid search advertising. Kevin knows his stuff and helped us grow our account in a very hands-on way, which we appreciated, because we're a small business and every marketing dollar matters! FENX did so well that we sometimes were getting too many leads to send to our partners! A good problem to have.”
Trent Hawthorne
Chief Product Officer @ Rabbu
“The team at FENX Digital was able to help us scale our volume from Google + Microsoft Ads by 10x over 6 months, while maintaining our efficiency goals, by continuously optimizing both the campaigns and our landing pages to reflect changing circumstances and drive steady improvement. Their focus on performance was a difference maker compared to many other agencies and working with them felt like a true partnership.”
Gregory Go
CTO @ Wisebread
// 06 Get started
Ways to start
Every engagement begins with one of these.
Audit
7 days
Growth Prep Audit
A tracking check, a map of how customers buy, ranked priorities and a 90-day test plan.
Start a conversation Most popular · Pilot60 days
60-Day Pilot
Custom scope, shared dashboard, clear criteria, and a day-55 decision.
Start a conversation Sprint10 to 14 days
AI Landing Page Sprint
Brief, copy, design, build, quality check and A/B test.
Start a conversationFrequently asked questions
Most clients see early movement within 2 to 4 weeks once we launch new ads or landing pages. Real momentum typically compounds by weeks 6 to 8 as testing, offers and follow-up dial in.
We track past the form: which leads book, show up and close. Those outcomes go back to the ad platforms so they find more people like your best customers, not just more form fills.
Both. We set up instant email and text follow-up and, where it fits, an AI assistant that answers questions, qualifies and books the call. Your team is notified in real time.
Yes. We connect with HubSpot, GoHighLevel, Salesforce, Calendly and most major scheduling platforms for a clean handoff and full visibility from ad click to closed deal.
Yes. Many clients start with one core area (ads, landing pages or follow-up) and layer on others as results grow. The biggest impact comes when we connect the full system.
Yes, for qualified partners with stable operations and proven conversion data. It's a retainer plus performance upside, tied to your results, never to how much you spend.
Ready for leads your sales team actually wants?
We'll build the pages, follow-up and tracking that turn ad spend into qualified calls and bookings.