Clear testing ladder
We sequence tests (hooks → offers → audiences → landing pages → scale) so learnings build on each other.
// 01 Services / Digital Advertising
Digital advertising that actually moves the needle.
We run disciplined tests, keep fresh creative in market, and protect efficiency while we grow.
+30%
Average ROI improvement in the first 90 days
92%
Client retention (rolling 12 months)
$100M+
Ad spend managed
// 02 What's included
Every platform your buyers use.
- Meta
- Microsoft (Bing)
- YouTube
- TikTok
- X
Search · Shopping · Performance Max · Remarketing · Feed optimization · Programmatic display · Native · Creator video
// 03 How we deliver
How we deliver.
Creative iteration
New concepts tested as often as your spend and results call for, up to weekly on larger accounts. Whether we're working with your internal team or producing new assets ourselves, we scale what works and cut what doesn't.
Budget and bid guardrails
We grow profitably by keeping spend efficient and scaling only when it moves the bottom line.
Plain-English reporting
Every update explains what changed, why, and what we're doing next. No vanity metrics.
// 04 Testing
Multi-channel testing in action
Meta
New angle: 'Bundle & Save' vs control
YouTube
Hook test: testimonial opener beat product demo
Google Search
Brand searches split from problem searches
Shopping
Product titles that lead with the benefit got more clicks
Targeting best-fit companies with a case study offer raised demo bookings
TikTok
Creator-style videos beat polished production
Microsoft (Bing)
Specific, high-intent searches had the lowest cost per sale
Remarketing
A landing page that matched the ad's promise converted better
// 05 Guardrails
Efficiency guardrails
Every account gets targets at kickoff: what a lead or sale should cost, and what each ad dollar needs to return. When a number misses, we find out why and fix it before wasted spend stacks up. When one beats target, that's where we push.
Cost per lead
Off target$52Current
$45Target
Cost per lead: $52 vs. $45 target, 16% over.
Why
Our top ad has worn out, so clicks are getting more expensive.
What we'll do
Rotate in fresh creative, shift budget to the two campaigns under target, and hold off on scaling until it's back in range.
Return on ad spend
Ahead of target3.4xCurrent
3.0xTarget
Return on ad spend: 3.4x vs. 3.0x target, 13% ahead.
Why
The new landing page lifted conversion rate, and the free-shipping offer is winning.
Where we'll push
Raise budget in steps while it holds above 3.0x, and test the winning offer in search ads.
// 06 Method
Our testing ladder
We sequence tests so learnings build on each other
- Step 1
Hook
Try 3 openers that earn attention in the first 2 seconds.
- Step 2
Offer
Put a value prop buyers can't ignore head-to-head.
- Step 3
Audience
Tighten targeting to match the winning message.
- Step 4
Landing Page
Reflect the ad promise; remove friction and doubts.
- Step 5
Scale
Increase budgets and placements, keep guardrails on.
// 07 Pipeline
Your learning pipeline
Every test moves through stages: ship fast, measure, scale winners.
To test
3- Offer: 'Get 10%' vs 'Free Shipping'
- Landing page: shorter form
- LinkedIn: ads aimed at CFOs
Testing
2- Creator video vs studio shoot (Meta)
- YouTube 15-second edit
Winner
2- Search: problem keywords
- Offer banner on product pages
Parked
1- Headline: benefit vs feature
// 08 Sprint
8-week sprint structure
Clear milestones from kickoff to scale decision.
Weeks 0 to 1
Plan
- Goals & success criteria
- Tracking check, live dashboard
- Channel mix + test plan
Weeks 2 to 3
Launch & Learn
- First campaigns/pages live
- Early reads on which hooks and offers work
- Early creative swaps
Weeks 4 to 7
Optimize & Scale
- Double-down on winners
- Fix friction (landing pages, forms, product feed)
- Regular strategy check-ins
Week 8
Decision
- Review vs success criteria
- Day-55 go/no-go for retainer or next 90-day plan
Prefer performance-based pricing? A retainer plus performance upside is available for qualified brands.
// 09 Proof
Recent wins
Real results from disciplined testing.
−60%
Cost per acquisition down 60%
New landing page and offer hooks · investing newsletter
+35%
Qualified demos up 35%
Search and LinkedIn with a decision-maker landing page · B2B SaaS
−35%
Cost per lead down 35% at 3.2x the spend
Google and Microsoft rebuilt around intent, plus dedicated landing pages · short-term rental investing marketplace
+10%
Return on ad spend up 10% while Meta spend grew 26%
Creative direction and paid media management · DTC footwear
// 10 Case studies
How we got there.
The paid media engagements behind these wins, measured on live platform data.
DTC footwear brand · Multi-year · Jan 2025 – Sep 2026
Meta spend +26% while ROAS rose 10%
Established DTC footwear brand with strong equity and a revenue shape that spikes hard in Q4. The question wasn’t volume, it was whether they could raise order value and scale paid spend at the same time without efficiency collapsing.
- Paid Media
- Shopify
- Creative
- Meta spend
- +26%
- Meta return on ad spend (ROAS)
- 3.38x → 3.71x, +10%
- Meta cost per order
- −5%
- Total revenue divided by Meta spend
- 6.87x → 7.00x
- Revenue
- +28% YoY (Jan–Sep)
- Average order value
- +17% vs 2024
- Creative direction on the brand’s in-house output: concepting and angle guidance, hook and format recommendations, testing cadence, and fatigue monitoring off ad-platform data
- Google and Meta paid media management
- Shopify merchandising and bundling work to lift basket size
- Campaign coordination around higher-priced new releases and a new accessories line
- Klaviyo email and SMS
Short-term rental investing marketplace · 3 years · Sep 2024 – Sep 2026
3x the spend, 35% lower cost per lead, cumulative return up 92%
Marketplace connecting investors to short-term rental properties. They had spent on paid before without it ever producing a return, so the channel was effectively starting from zero.
- Paid Media
- Creative
- CRO
- Paid search spend
- 3.2x
- Leads
- 4.9x
- Cost per lead
- −35%
- First-month return on spend
- 0.58x → 1.46x, +152%
- Cumulative return on spend
- 0.87x → 1.67x, +92%
- Rebuilt Google Ads around intent tiers (properties, lender, DSCR, brand) with bidding set to a target return or a target cost per lead for each
- Added Microsoft Ads as a second search channel
- Continuous iteration on targeting, conversion rate optimization and dedicated search ad landing pages
- Tracked profit by the month each customer first came in, so we optimized for revenue, not raw lead volume
- Launched Meta on creative we concepted and produced end to end, paired with a landing page built specifically for that traffic, running efficiently as we scale it
Luxury watch and jewelry ecommerce
Deeply negative ROI to profitable in the second full month
Established player in luxury watches and jewelry with real ecommerce traction but paid media that had never been a focus and had consistently missed expectations. Complex funnel: multiple response types, long lag between first response and conversion, and extreme variance in order value and customer lifetime value.
- Paid Media
- Creative
- CRO
- Time to profitability on search
- 2nd full month, and consistently after
- Search revenue
- +866%
- Search cost per acquisition
- −81%
- Leads
- 4x
- Shopping return on ad spend (ROAS)
- +788%
- Shopping / marketplace revenue
- +402%
- Peak monthly Shopping ROI
- 130%
- eBay net sales
- +77% YoY
- Multi-channel build across Google, Microsoft, YouTube, Meta and eBay
- Granular campaign segmentation down to brand and sub-brand, with ad copy, creative and landing page tailored to each
- Prioritized keywords, products and audiences most likely to produce high-value orders that convert into high-lifetime-value customers
- Built the bidding model around how people actually buy a watch: several distinct response types, from auction bids to inquiries to direct purchase, each weighted by how it historically converted to revenue, so spend followed genuine down-funnel signal rather than front-end volume
- Feed optimization and audience segmentation
// 11 Creative
Creative in the wild
A few of the ads we've shipped for partners recently.
8 items shown
RabbuMetaStatic
Look beyond the listing.
Data-led: historical income and modeled revenue
LivePlanMetaStatic
AI thought this was a good business idea.
Pattern interrupt: test the idea before you invest
Flori RobertsMetaStatic
Skin takes center stage.
Editorial beauty: skin as the hero
Eagle WoodworkingMetaStatic
Built to spec. Ready in one week.
Speed: built to spec, ready in a week
Ridgeline FitnessMetaStatic
4 free classes
Offer-led: four free classes
Magnolia Coffee Co.MetaStatic
Out of office. Into coffee.
Seasonal promo: end-of-summer sale
Color Me BeautifulMetaStatic
Make waves
Product benefit: waterproof, summer-proof
RabbuMetaStatic
Want to lose money on an STR? Don't use Rabbu.
Reverse psychology: how to lose money on an STR
// 12 Reporting
Updates in plain English
Every update answers three questions: what changed, why, and what we're doing next.
Weekly update
- What changed
- The 'Bundle & Save' ad beat our current best ad: 22% higher click rate and 18% lower cost per lead.
- Why
- It leads with the value and a clear shipping promise in the first two seconds.
- What's next
- Roll it out to our best audiences, echo it in search ads, and add a price comparison to the landing page.
What Our Clients Say
Real results, real partnerships, real testimonials from brands we've helped grow.
Google + Microsoft Ads
EFFICIENCY HELD
“The team at FENX Digital was able to help us scale our volume from Google + Microsoft Ads by 10x over 6 months, while maintaining our efficiency goals, by continuously optimizing both the campaigns and our landing pages to reflect changing circumstances and drive steady improvement. Their focus on performance was a difference maker compared to many other agencies and working with them felt like a true partnership.”
Gregory Go
CTO @ Wisebread
Top lead driver
PAID SOCIAL, B2B TAX
“The team at FENX Digital had an uphill battle, assisting me with proving paid social media was a strong channel to advertise in the B2B tax preparation space. They built our paid social strategy from the ground up, challenged conventional thinking, and helped deliver consistent lead generation results. Fast forward several years and it is now one of our top drivers of new lead and sales volume. KPIs aside, they are also a pleasure to work with and understand the complexities of a highly regulated industry that other agencies have avoided taking the time to comprehend.”
Sabrina Marshall
Director of Product Marketing @ TaxSlayer
5x lead volume
OVER 2 YEARS
“We've worked with the FENX Digital team for over 2 years on Google Ads, Meta Ads, and more recently CRO. Over that time, we've seen our annual lead volume increase by more than 5x while also honing in on our target ICP — the trade customers that actually drive our business. What stands out is that they've helped us scale while keeping acquisition costs in line. They're responsive, strategic, and genuinely invested in understanding our business. It's felt like a partnership, not just a vendor relationship.”
Blake Schwartz
Owner @ Eagle Woodworking
Rabbu
CLIENT
“FENX Digital has been a great partner for us to grow and optimize our paid search advertising. Kevin knows his stuff and helped us grow our account in a very hands-on way, which we appreciated, because we're a small business and every marketing dollar matters! FENX did so well that we sometimes were getting too many leads to send to our partners! A good problem to have.”
Trent Hawthorne
Chief Product Officer @ Rabbu
oVertone
CLIENT
“Kevin and FENX Digital became an extension of our team, and were key to helping us make quick moves in response to the changing digital landscape and growth of our company. Their care for all aspects of our business truly helped us throughout our partnership.”
Danielle Oria
Director of Paid Media @ oVertone
Zohko
CLIENT
“As a start up in the wellness space, we came to FENX Digital looking for a partner who knew the space and what it takes to launch and grow sales. From strategy to execution across multiple platforms, they have taken the lead and delivered on a growth plan for our brand in the ever changing ecommerce space.”
John Zolikoff
CEO @ Zohko
Multi-year partnership
RETAIL + OUTDOOR
“The team at FENX have been great partners for us over the course of several years. They are extremely responsive and patient in helping meet our goals. Partnerships in business require complete transparency, communication, and the ability to challenge each other in a productive manner. The FENX team understands and most importantly, practice these traits and their results are exceptional.”
Eric Cody
Vice President/GMM @ Thorlos/Experia/Salomon
An extension of your team, not a black box agency.
Direct-to-Expert
No layers. Talk to the person doing the work.
Strategy + Reporting
Regular strategy calls, set to fit the engagement. Plain-English updates on what changed and what's next.
Transparent Dashboards
A shared dashboard with the same numbers we see.
Honest Communication
If it's not working, we say it, and show the plan to fix it
We're big believers in the 80/20 rule: strategy is 20%; the other 80% is iteration after launch. We relentlessly analyze performance data to evolve strategy and maximize the return on your spend.
Common questions
You'll see leading indicators in 2 to 4 weeks (click-through rate, cost per click, conversion rate, cost per lead or sale). We aim for compounding wins by weeks 6 to 8 as tests stack.
No. Fees are flat and transparent. We offer performance-based pricing (a retainer plus performance upside) only when it truly fits, never to push spend.
Yes. Many clients begin with Meta or Search and layer in YouTube/LinkedIn/TikTok once we've found a winning angle.
Yes, for qualified brands with clean tracking, stable operations and enough budget for valid tests. It's a retainer plus performance upside.
Ready to lower cost and scale what works?
Partner with a team that treats your budget like it's our own, because your success is how we measure ours.