Theme & Architecture
You get:
A modern Shopify theme built from reusable sections, so your team can update pages without a developer.
Why it matters:
Faster iteration, fewer dev bottlenecks, consistent UX at scale.
// 01 Services / Shopify Builds
Fix the store, lift the numbers.
Clean theme, faster load times, smarter product pages, and a lean app stack. Expect higher conversion, bigger carts, and more repeat buyers.
+107%
annual sales within 2 years · Coffee brand
+177%
annual run rate in 2 years · Stationery brand
+65%
total sales in 1 year · Beauty brand
// 02 The work
Stores we've built.
Five live Shopify stores. Open any of them.
Designer stationery, planners, calendars and gifts.
Visit store ↗Designer stationery, planners, calendars and gifts.
Visit store ↗// 03 What we build
Core modules
Tangible deliverables that fix the foundation and scale your growth
App Stack Optimization
You get:
Keep the essentials, remove overlap, configure categories (subs, bundles, reviews, loyalty, search, returns, support).
Why it matters:
Higher performance, lower tool bloat, cleaner data, predictable costs.
Product pages & merchandising
You get:
Product pages that answer objections (reviews, FAQs, shipping and returns), collection pages with filters and search, badges, quick-add.
Why it matters:
Shorter path to product and fewer drop-offs.
New accessories line: revenue +134% vs all of last year, with Q4 still ahead · DTC footwear
Checkout & Payments
You get:
A smoother cart, add-on offers at checkout, Shop Pay, address checks, clear tax and shipping.
Why it matters:
Less friction at the moment of truth → higher conversion rate and order size.
Data & Tracking
You get:
Google Analytics, Meta and Klaviyo tracking set up right, with dashboards you can trust.
Why it matters:
Trustworthy numbers to optimize with confidence.
Governance & Handoff
You get:
A safe place to test changes, theme backups, how-to guides, permissions, an accessibility check and hands-on training.
Why it matters:
Your team can operate without us, safely.
// 04 Ways to start
Bundles
Buyable starting points, still custom to your needs
Starter Store Refresh
- Product and collection page overhaul + speed pass
- App stack cleanup (bundles, reviews, returns)
- Tracking check + testing
Growth Rebuild
- New theme architecture + section library
- Cart and checkout improvements + add-on offers
- Campaign landing pages + training
Replatform / Redesign
- Full store redesign & migration plan
- Advanced search and merchandising, loyalty, subscriptions
- Governance, how-to guides and enablement kit
// 05 How it runs
Build timeline
From audit to launch, with clear date bands
Week 1
Audit & Plan
- Theme & app audit, speed and data checks
- Architecture brief, KPI targets, prioritized roadmap
Weeks 1 to 2
Architecture & Wireframes
- Page structure, product and collection page layouts, checkout plan
Weeks 2 to 8
Build & Integrate
- Theme build, app setup, campaign landing pages
Weeks 3 to 10
Testing & launch
- Testing on every device, accessibility, tracking, launch plan
Weeks 4 to 12
Optimize & Scale
- Speed fixes, add-on offers, bundles, training and handoff
Deliverables
- Architecture diagram & app stack map
- Modern Shopify theme + reusable sections
- Product and collection page templates
- Cart and checkout improvements + add-on offers
- Page speed report and fixes
- Tracking map (Google Analytics, Meta, Klaviyo)
- Testing & accessibility checklist
- Playbooks, how-to guides and training
// 06 Clients
What our clients say.
“As a start up in the wellness space, we came to FENX Digital looking for a partner who knew the space and what it takes to launch and grow sales. From strategy to execution across multiple platforms, they have taken the lead and delivered on a growth plan for our brand in the ever changing ecommerce space.”
John Zolikoff
CEO @ Zohko
“The team at FENX have been great partners for us over the course of several years. They are extremely responsive and patient in helping meet our goals. Partnerships in business require complete transparency, communication, and the ability to challenge each other in a productive manner. The FENX team understands and most importantly, practice these traits and their results are exceptional.”
Eric Cody
Vice President/GMM @ Thorlos/Experia/Salomon
Frequently asked questions
When the use case justifies it. Most brands win faster with a modern Shopify theme and the right apps; we evaluate and recommend.
Yes: data migration plan, redirects, SEO cleanup and testing included.
Fit, stability, support, performance, and cost. We avoid overlap and keep the stack lean.
Typical refresh 3 to 5 weeks; full rebuild 4 to 12 weeks depending on catalog and integrations.
Yes: how-to guides, checklists and short video walkthroughs so you can own iterations.
Ready to upgrade your Shopify foundation?
Get a faster, smarter Shopify store that converts more and scales effortlessly.